Choose Right - Sustainable Seafood in Hong Kong

To ensure that we can all enjoy seafood in the future,

we need to choose right today.

That means when dining out and grocery shopping, you should choose sustainable seafood. Contrary to popular belief, sustainable seafood is not farmed seafood, but seafood captured or farmed in a way that minimizes harm to the marine environment.

Where to eat

Seafood labels

Where to buy

Online Stores

Choose Right Today!

Don’t forget, as consumers you have purchasing power! Whether dining out or grocery shopping, look for sustainable seafood, buy it, and if it's not available, request it.

WWF Seafood Pocket Guide

Please obtain your copy here

Three questions to ask when using your seafood guide:

What species is it?
Where is it from?
How was it caught, or was it farmed?

Get Updates

WWF Seafood Pocket Guide

Please obtain your copy here

WWF Seafood Guidebook

Please obtain your copy here

Three questions to ask when using your seafood guide:

What species is it?
Where is it from?
How was it caught, or was it farmed?

Get Updates

chooserighttoday

Dec 29

🐟High Finned Grouper🐟
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Here in Asia we have some of the richest, most diverse and productive fisheries in the world. But our seafood resources are declining fast due to excessive and destructive fishing practices, pollution and development. The High Finner Grouper is under particular threat and if wild caught from South Eat Asia it should not be eaten. 📸 : SCMP

chooserighttoday

Dec 26

Current global tuna fishing levels are unsustainable without proper management. Diners may love to feast on tuna served in everything from sashimi and sushi to sandwiches. But the current rate we are fishing tuna from the sea may mean there may comes a time in the future when there won’t be any tuna available—unless fisheries and fish stocks are properly managed. Learn more by visiting our website. Choose Right.

chooserighttoday

Dec 22

... and if business carries on as usual, it's predicted that the price of our favourite seafood could increase by as much as 8 times what it is today. #ChooseRightToday

chooserighttoday

Dec 19

Sharks, Humphead Wrasse, Groupers, Tuna, Threadfin Tuna, Sea cucumbers, Squid and croakers are just a few of many species whose population are in drastic decline. As a consumer you have purchasing power! Whether dining out or grocery shopping, we encourage you to look for sustainable seafood, and if it’s not available, request it.

chooserighttoday

Dec 17

Live reef food fish (LRFF) are a staple of every Hong Kong family's dinner table. Whether in daily meals or celebration banquets, fish is a key source of protein, and for many consumers, a sign of a wholesome meal. On average, each person consumes 65.5 kg of seafood every year, placing Hong Kong as the 2nd largest per capita consumer of seafood in Asia, and 8th largest in the world.
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Many consumers rely on labels to know what species of fish they are buying. However, these labels may not always be accurate, or provide enough information. While markets and supermarkets must take responsibility for the accurate labelling of the fish they sell, consumers can also enhance their knowledge and ability to recognise different species of #LRFF.

chooserighttoday

Dec 12

Live reef food fish (LRFF) are a staple of nearly every Hong Kong family’s diet. But do you know that threatened species and juvenile fish that have not had a chance to reproduce are commonly found in wet markets in Hong Kong?
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Do you know the impact of your fish choice could result in a world without fish?.⁣
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Visit our website to find out more

chooserighttoday

Dec 10

For many people, the environmental impact of overfishing is a major concern. Is it possible to eat more fish and seafood sustainably? Visit the link in our bio to find out how to make sustainable seafood choices.

chooserighttoday

Dec 8

Coral reefs are the rainforests of the ocean. As the most diverse marine ecosystem, reefs are home to thousands of plant and animal species that provide endless income for fishing, tourism and pharmaceutical industries. They also protect coastal land from erosion and damage associated with storms. But much like rainforests, coral reefs are in danger due to climate change.