To help consumers make the right seafood choice, there are a number of labels/logos to watch out for.


Labels

Below are the labels/logos most commonly found in Hong Kong. These labels/logos indicate that a seafood product has been verified as sustainable by an independent certification body, or declared as sustainable by an organization.

They may not be the only ones you see, so if you come across others, please let us know. Bear in mind that not all the labels are equal, the standards behind the labels differ in their requirements and the nature of verification, so please check online and make sure you are satisfied.

All the labels are developed privately and don’t necessarily follow any national labelling standards, although several follow the Food and Agriculture Organisation or ISEAL (the global membership association for sustainability standards) or other labelling standards. Please click Learn More below and see what it looks like on a seafood product.

Third-party labels

These labels mean that the seafood has been certified as sustainable by an independent body and conforms to a standard set of certification requirements. These requirements, however, may differ according to the standard.


MSC and ASC

Are considered to be the gold standard and should be your first choice if you want to be sure your seafood is sustainable.

Learn more

wild caught


farmed

farmed and freshwater

farmed

wild caught and farmed

Third-party labels

These labels mean that the seafood has been certified as sustainable by an independent body and conforms to a standard set of certification requirements. These requirements, however, may differ according to the standard.


MSC and ASC

Are considered to be the gold standard and should be your first choice if you want to be sure your seafood is sustainable.

Learn more

wild caught


farmed

farmed and freshwater


farmed

farmed and freshwater

Self-declared labels

Mean that the seafood is deemed to be sustainable based on an organization’s own specifications/criteria and assessments.

Learn more
 

Additional labels

You may also come across the following labels, however we were unable to determine the criteria against which the products are judged to be sustainable.

 
 

 Get the WWF Sustainable Seafood Guide

 Definitions

Where to
eat


Click here

Seafood labels


Click here

Where to
buy


Click here

Online
Stores


Click here

WWF Seafood Pocket Guide

Please obtain your copy here

WWF Seafood Guidebook

Please obtain your copy here

Three questions to ask when using your seafood guide:

  • What species is it?
  • Where is it from?
  • How was it caught, or was it farmed?

Get Updates

WWF Seafood Pocket Guide

Please obtain your copy here

WWF Seafood Guidebook

Please obtain your copy here

Three questions to ask when using your seafood guide:

  • What species is it?
  • Where is it from?
  • How was it caught, or was it farmed?

Get Updates